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HAIRSTORY IS DEDICATED TO HELPING PEOPLE RETHINK EVERYTHING ABOUT HAIR IN A WORLD WHERE THE OLD RULES DON'T APPLY.

Everyone has a hair story. For some hair is a shield; for others it’s a beacon. Our relationship to our hair evolves as we do, but beauty companies ask us to focus on what goes wrong rather than right, adding fuel to our self-loathing. What if we could learn to love what we’ve been taught to hate? Hairstory products help liberate us from negative norms that limit the expression of innate beauty.

They also invented a new way to sell products: No regional distributors; no bulk sales to salon owners; no big-box retailers or goliath e-tailers. To our knowledge, they are the first to reward hairdressing professionals for referring other professionals to sell our products. This is a breakthrough that could change an entire industry.

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